[Survey] America Is Ready for AI Investing According to a New Survey from Magnifi
BOULDER, Colo. and NEW YORK, February 15, 2023 – Artificial intelligence (AI) is making major breakthroughs, and Americans are more ready than ever to use AI for investing and managing personal finances. In a recent survey conducted by Magnifi, the investing marketplace known for its personalized AI investing assistant, 41 percent of Americans stated they would use guidance from sophisticated AI to invest.
“Imagine if ChatGPT and your financial advisor had a baby – that’s what you can get with Magnifi Personal. Rather than doing the investing for you, our AI assistant enables you to craft self-directed, diversified portfolios through an ever-expanding knowledge base of past and present market insights,” said Tom Van Horn, Chief Product Officer at Magnifi. “Our survey found that 84 percent of Americans had positive or neutral feelings toward AI, which is encouraging news. That means we are transforming the reality of personalized AI assistance by redefining what’s possible for investing for your financial future.”
AI assistants like Magnifi Personal are increasingly relevant as investors gain more and more access to “do-it-yourself” investing. Additionally, AI’s ability to provide hyper-personalization and analyze large amounts of data makes it extremely valuable to a do-it-yourself investor. This technology is exciting for Americans, as the Magnifi survey found that six of ten respondents expressed an optimistic attitude toward AI, stating they are excited for it to make their lives easier and better (24 percent) and believe it has the potential to improve their lives (36 percent).
There are various ways Americans are looking to use AI guidance for investing:
- 32% are most looking forward to its ability to analyze historical data and trends
- 25% are looking for AI to help conduct faster investing research
- 17% want AI assistance to monitor investments to stay on track for financial goals
- 15% are looking for its ability to help them understand complex financial terms
- 11% are most excited for AI to give investing recommendations
“The good news is, Magnifi Personal’s AI already has the ability to help investors with each of these aspects of investing, so it’s up to the individual investor to decide how and to what extent they incorporate AI into their investing strategy,” said Van Horn.
“Ultimately, our goal is to simplify investing, so people can approach it without fear. With a personalized AI assistant, many more can now invest to grow their wealth and pursue financial freedom,” added Dr. Vinay Nair, Founder and CEO at TIFIN.
To learn more information about Magnifi Personal, visit magnifi.com/personal. To see the full survey findings from the Magnifi survey, visit https://magnifi.com/learn/state-of-personal-investing-q1-2023.
About TIFIN
TIFIN is an AI and innovation platform for wealth. Founded by Dr. Vinay Nair, a former Wharton Professor and successful entrepreneur, TIFIN was created to build engaging and intelligent wealth experiences for better financial lives.
TIFIN manages Magnifi, a consumer-focused marketplace that delivers investment personalization through next-gen intelligence and an AI investing assistant; TIFIN Wealth, an AI platform that enables client personalization for financial advisors, wealth enterprises, and workplace financial providers; TIFIN AMP, an AI platform to modernize distribution for asset management firms; and TIFIN Studios, an incubation platform for new business creation
Methodology
This opt-in survey was commissioned by Magnifi the week of January 13, 2023, among 1,000 American adults aged 18 and older, and conducted online by Dynata. Respondents of the survey were selected from those who volunteered to participate in online surveys. One thousand complete surveys were collected using the sample framework based on U.S. Census data for age, ethnicity, gender, region, and income.
Media Contact
Samantha Bartlett
[email protected]
Looking to work with the TIFIN team? Reach out to us at [email protected]
TIFIN Announces Strategic Collaboration with Morningstar to Enhance its AI-Powered Distribution Platform
Morningstar has entered an agreement to provide TIFIN AMP (Asset Manager Platform) with aggregated insights from Morningstar products to further strengthen the power of TIFIN AMP’s algorithmic models for distribution intelligence
BOULDER & NEW YORK, Feb 1st, 2023 — TIFIN, the AI for Wealth platform, announced today a collaboration with Morningstar to bring real-time, aggregated industry trend information powering TIFIN AMP (Asset Manager Platform). TIFIN AMP combines marketing, distribution intelligence, and sales capabilities in a software platform to help asset managers modernize their distribution to non-institutional and retail audiences.
In addition to proprietary, third-party, and other partner data, TIFIN has now expanded its foundational data platform with the Morningstar collaboration. TIFIN AMP clients will be able to glean insights from Morningstar’s aggregated and anonymized advisor recommendation trends that can be filtered by key demographics such as region, firm size, and firm type.
This market-signaling information will facilitate more precise intelligence on the consumption of different investment products. TIFIN’s advanced in-market algorithms will use these insights to generate new and enhanced intelligence.
Today’s announcement is an expansion of the collaboration between TIFIN and Morningstar; Morningstar invested in TIFIN’s Series B round in April 2021.
“TIFIN AMP aims to be the standard for modern investment distribution. A critical component of the modern distribution capability is AI-powered distribution intelligence that is real-time, customized for each asset manager’s product suite, and leverages behavioral data in addition to standardized holdings, demographic, and identity data,” said Dr. Vinay Nair, Founder & CEO of TIFIN. “Through this effort with Morningstar, we are taking a giant step to help the industry modernize distribution through unparalleled intelligence and a unique delivery platform.”
“With the continued expansion of new investment products coming to market, we are excited to bring greater visibility to aggregated investment recommendations trends. This opportunity with TIFIN will help asset managers keep a pulse on market acceptance of investment products, enabling them to reach the right advisors and driving new opportunities for improved investor-product fit,” said James Rhodes, President, Morningstar Data, Research and Enterprise Solutions & Chief Technology Officer.
Launched in Q4 2022, TIFIN AMP combines marketing, data science, and sales enablement capabilities to drive more intelligent and modern distribution. The TIFIN AMP platform can be operated independently or fully integrated into a firm’s existing CRM and marketing automation capabilities. This modular approach allows firms of all sizes to be able to inject and act on the intelligence through these wealth management-focused insights. For more information, visit tifin.com/amp or reach out directly via [email protected].
About TIFIN
TIFIN is an AI and innovation platform for wealth. Founded by Dr. Vinay Nair, a former Wharton Professor and successful entrepreneur, TIFIN was created to build engaging and intelligent wealth experiences for better financial lives.
TIFIN manages Magnifi, a consumer-focused marketplace that delivers investment personalization through next-gen intelligence and an AI investing assistant; TIFIN Wealth, an AI platform that enables client personalization for financial advisors, wealth enterprises, and workplace financial providers; TIFIN AMP, an AI platform to modernize distribution for asset management firms; and TIFIN Studios, an incubation platform for new business creation.
For media inquiries, please contact:
Zito Partners
Deborah Kostroun
201-403-8185
The information contained herein should in no way be construed or interpreted as a solicitation to sell or offer to sell advisory services. All content is for informational purposes only.
Looking to work with the TIFIN team? Reach out to us at [email protected]
Paralel Technologies Launches Full-service Platform for Registered Funds, Now Servicing Over $5 Billion in Assets
Incubated within TIFIN, Paralel is the first full-service registered fund service provider to launch in decades
DENVER, CO / January 26, 2023 / Paralel Technologies, the premier trusted partner for asset managers and their funds, announced today that it has stood up the first new full-service platform for registered fund servicing in more than 20 years. Paralel, along with its wholly owned subsidiaries Paralel Advisors and Paralel Distributors, now provides fund administration, fund accounting, transfer agency, distribution and advisory services to over $5 billion in assets across open-end fund, closed-end fund and ETF clients.
“Over the last few years, we have been busy answering the fundamental question we asked ourselves when we decided to launch Paralel, ‘What would you do if you could do it all over again?'” said Jeremy May, Founder and CEO of Paralel. Prior to founding Paralel, Jeremy spent 24 years at ALPS where he served as President of ALPS Fund Services and ALPS Distributors. “Along with our partner TIFIN, we have quietly built the next generation platform for servicing registered funds, and we are proud to announce that all services are now operational and we are actively onboarding clients.”
“At TIFIN we have built an AI platform for the asset and wealth management industry,” said Dr. Vinay Nair, Founder and CEO of TIFIN. “The opportunity to use our capabilities to help incubate and launch a firm that is transforming the fund administration space has been very exciting. There is nothing like Paralel in the industry today.”
The Paralel platform is redefining technology and service, enabling clients to get intelligent access to their data while providing white glove client service. The lack of innovation and continued consolidation in the industry has revealed the need for a new approach to fund administration.
“I had this idea of creating a FinTech service company with a service culture that sets a new standard. When I met Vinay and he shared that vision, we immediately went to work to create the roadmap to make that dream a reality,” said May. “Our leadership team has an average industry tenure of over 20 years and had the courage to leave the comfort of the establishment to reimagine how clients are served in this space. Paralel is majority owned by this management team which aligns our interests with our clients and fosters a long-term commitment to clients and a high-touch service culture.”
Prior to joining Jeremy at Paralel in 2020, Jon Vickery, CTO, had been working on solving data challenges through the front, middle and back office during his 28 years at Brown Brothers Harriman, most recently as head of FinTech Strategy and Business Transformation. “Building a genuine state-of-the art data platform without needing to solve for redundant applications, tech debt and inaccessible dark data has allowed us to focus entirely on our clients’ needs,” said Vickery. “It’s a totally unique opportunity that really can’t be achieved without starting from scratch.”
About Paralel Technologies
Paralel is a FinTech firm redefining the relationship between asset managers and their back office. The firm offers full-service fund administration, fund accounting, tax, transfer agency and distribution services from its Denver, Colorado headquarters. Find out more at https://www.paralel.com/.
About TIFIN
TIFIN is an AI and innovation platform for wealth. Founded by Dr. Vinay Nair, a former Wharton Professor and successful entrepreneur, TIFIN was created to build engaging and intelligent wealth experiences for better financial lives.
TIFIN manages Magnifi, a consumer-focused marketplace that delivers investment personalization through next-gen intelligence and an AI investing assistant; TIFIN Wealth, an AI platform that enables client personalization for financial advisors, wealth enterprises, and workplace financial providers; TIFIN AMP, an AI platform to modernize distribution for asset management firms; and TIFIN Studios, an incubation platform for new business creation.
For more updates follow Paralel on our Website and LinkedIn.
https://www.paralel.com/
https://www.linkedin.com/company/paralel-technologies/
For Media Inquiries Please Contact
Alyssa Boccia
[email protected]
(303) 226-4151
Looking to work with the TIFIN team? Reach out to us at [email protected]
TIFIN Announces the Asset Management Industry’s First SaaS-based AI Platform for Modern Distribution
TIFIN AMP is a proprietary and integrated ecosystem of AI-powered capabilities to support the marketing, data, and sales needs of asset management firms
BOULDER & NEW YORK, December 6th, 2022 — TIFIN, the wealth AI platform known for its engaging experiences to enable better outcomes, has launched a new platform, TIFIN AMP, that addresses distribution frictions in the asset management industry. This new platform combines marketing, data science, and sales enablement capabilities to drive more intelligent and modern distribution.
The asset management industry is facing multiple challenges with the rapid proliferation of investment products, fee pressures, and increasingly fragmented sales channels. As firms grapple with these challenges compounded with constrained sales capacity and limited integration between marketing, data, and sales efforts, TIFIN is introducing an interconnected AI-powered SaaS platform that integrates data from marketing and awareness activities, CRM information, and other data feeds, to generate actionable signals to fuel lead generation, qualification, nurturing and optimization in a firm’s sales efforts.
“Historically, distribution intelligence has been largely limited to data analytics and summary of purchased data feeds,” said Dr. Vinay Nair, Founder & CEO of TIFIN. “TIFIN AMP uses proprietary AI algorithms to combine behavioral data with traditional datasets to generate distribution signals. This, when combined with automated nurturing and real-time feedback loops, helps asset managers adapt to a modern approach adopted by successful e-commerce platforms.”
This ecosystem provides multiple configurable packages to address specific distribution needs. Capabilities include: fund promotion to key investor audiences, augmented content creation, white-label ready practice management capabilities, outsourced data science services to build custom intelligence algos, and more. All of these solutions are connected to the TIFIN platform to enrich the signals and match them to specific distribution outcomes. TIFIN has already migrated 40+ of the industry’s top asset management firms onto the platform.
“Today more than ever, there is a greater focus and need for modernizing the distribution processes for asset managers. Through the use of intelligent technology, we need to empower better sales enablement, tracking, and attribution modeling to ensure we are driving value from our efforts,” said Frederick Shaw, Chief Risk Officer and Global Head of Operations at Hamilton Lane. “The launch of TIFIN’s Asset Manager Platform is uniquely positioned to remove multiple obstacles asset managers face today to optimize these efforts”
“The TIFIN Asset Management Platform is a game-changer for the asset management industry,” said Jack Swift, President and CRO of TIFIN. “By consolidating intelligence from marketing, practice management, and CRM data, we are able to provide asset management firms real-time precision in the impact of their distribution efforts and help them uncover new insights and opportunities.”
About TIFIN
TIFIN is an AI-powered fintech that leverages data science, investment intelligence, and technology to deliver engaging and personalized investor experiences. By connecting individuals to advice and investments, TIFIN bridges the gap between investors, their trusted intermediaries, and asset managers.
Founded in 2018 by Dr. Vinay Nair, a former Wharton Professor and successful entrepreneur, TIFIN was created to help make investing a powerful driver of financial well-being by eliminating frictions investors face.
TIFIN manages Magnifi, an intelligent search-powered marketplace for investments; TIFIN Wealth, a platform for advisors, wealth managers, and other intermediaries to deliver better individual outcomes; Magnifi Communities, a digital platform of specialized investors; all powered through a central digital distribution and insights engine using TIFIN’s data platform.
For media inquiries, please contact:
Zito Partners
Deborah Kostroun
201-403-8185
The information contained herein should in no way be construed or interpreted as a solicitation to sell or offer to sell advisory services. All content is for informational purposes only.
Looking to work with the TIFIN team? Reach out to us at [email protected]
Magnifi by TIFIN is a Finalist for Best Investment Research Tech at the Benzinga Global Fintech Awards
TIFIN is proud to announce Magnifi has been announced as a finalist for the 2022 Benzinga Global Fintech Awards for “Best Investment Research Tech” (source)
Magnifi’s award-winning investment marketplace leverages artificial intelligence and machine learning to power cutting-edge natural language investment search as well as the new Magnifi Personal investing assistant.
The Magnifi investment search engine enables users to quickly find and evaluate relevant stocks and funds based on over 150,000 search terms including performance, keyword relevancy, industry-leading analyst data, proprietary thematic scoring, and more — using common natural language. The Magnifi Personal investment assistant leverages conversational AI to respond to on-demand inquiries and inputs related to market changes, daily and historical performance for 15,000+ investments, personalized portfolio management, and a glossary of over 6,000 financial terms and strategies.
“We are honored to have Magnifi selected as a finalist for the Benzinga Fintech awards,” said Jon Klaff, General Manager of Magnifi, “and continue to be excited about how our customers can make more informed, confident investment decisions with the easy-to-access, high-impact intelligence Magnifi puts in their hands.”
Magnifi by TIFIN was nominated to the category along with 16 other technology providers (source). Magnifi is available at Magnifi.com, the iOS App Store, and Google Play store.
Criteria and background information:
From Benzinga
“The Benzinga Global Fintech Awards Finalists are made up of the highest-ranking nominees per Benzinga judges reviews and scores. The Benzinga Global Fintech Awards Finalists make up a shortlist of the most innovative, game-changing industry leaders, making capital markets easier to consume for all people. Finalists are crowned across all categories. Benzinga curates a list of the top 150 companies across the competition to highlight on our website post-event. The number of Finalists in a given category depends on both the judge’s scores and the number of submissions we receive for that category.”
For more information about the nomination and selection process visit https://www.benzinga.com/events/fintech-awards/#faq
Advisory Council: https://www.benzinga.com/events/fintech-awards/advisory-council/
Judges & Speakers: https://www.benzinga.com/events/fintech-awards/#speakers
The 2022 Benzinga Global Fintech Awards will take place on December 8, 2022.
Looking to work with the TIFIN team? Reach out to us at [email protected]
TIFIN’s Wealth division announces the industry’s first AI platform for client personalization
The launch brings together several wealth capabilities and real-time business intelligence to advance personalization-led growth for wealth enterprises and financial advisors.
BOULDER & NEW YORK, November 1st, 2022 — TIFIN, the fintech platform known for its highly engaging products fueled by advanced data science and machine learning, has launched a first of its kind platform for client personalization. The platform to facilitate modern personalization will be offered by its TIFIN Wealth division to financial intermediaries in the world of wealth. The announcement marks a significant step in providing access to the type of AI-powered personalization typically seen in major consumer/e-commerce platforms to financial advisory firms of all sizes.
In response to the growing demands of today’s wired investors and their heightened expectation for frictionless, personalized experiences, advisors and their enterprises are searching for personalization at scale that is outcome oriented. TIFIN Wealth integrates over a dozen market-proven capabilities focused on personalizing client engagement, and providing actionable recommendations to advisory firms fueled by real-time business intelligence. The platform answers key questions for wealth managers such as: “Who among my clients or prospects should I focus on?” and “How should I personalize?”
Advisors using TIFIN Wealth can build their client’s holistic personas enriched with assessments and data from behaviors, holdings, vendors and CRM. Investment algorithms provide actionable recommendations across various wealth journeys. The platform also facilitates execution and ongoing client engagement. This complete arc enables better matching of clients with investment solutions to drive conversion, retention, and ultimately growth.
Designed with modularity, TIFIN Wealth can be customized for the individual needs of an advisory firm. These capabilities are also available in a suite of APIs that can plug into the existing wealthtech stacks or as practice management capabilities for wealth and asset management firms.
“We are delighted to bring TIFIN Wealth to the market,” said Niharika Shah, Chief Growth Officer, TIFIN Wealth. “The wealth management industry can now harness the power of personalization and real-time intelligence to drive growth similar to consumer-oriented platforms. We believe this platform is a huge step in advancing the industry’s heightened focus on client-centricity in a modern way.”
“Modern personalization is a proven approach to engage users and drive growth outcomes. We know this from e-commerce platforms. TIFIN Wealth is now bringing this to the world of wealth management.” said Dr. Vinay Nair, Founder & CEO of TIFIN “We invite firms to partner with us and leverage our expertise in wealth, investments and AI for better client outcomes.”
About TIFIN
TIFIN is an AI-powered fintech that leverages data science, investment intelligence, and technology to deliver engaging and personalized investor experiences. By connecting individuals to advice and investments, TIFIN bridges the gap between investors, their trusted intermediaries, and asset managers.
Founded in 2018 by Dr. Vinay Nair, a former Wharton Professor and successful entrepreneur, TIFIN was created to help make investing a powerful driver of financial well-being by eliminating frictions investors face.
TIFIN manages Magnifi, an intelligent search-powered marketplace for investments; TIFIN Wealth, a platform for advisors, wealth managers, and other intermediaries to deliver better individual outcomes; Magnifi Communities, a digital platform of specialized investors; all powered through a central digital distribution and insights engine using TIFIN’s data platform.
For media inquiries, please contact:
Zito Partners
Deborah Kostroun
201-403-8185
The information contained herein should in no way be construed or interpreted as a solicitation to sell or offer to sell advisory services. All content is for informational purposes only.
Looking to work with the TIFIN team? Reach out to us at [email protected]
Magnifi Survey Finds More Than Half of Americans Not on Track to Achieve Financial Goals This Year
Magnifi shares five year-end tips to help Americans make the most of their investments
BOULDER, Colo. and NEW YORK, Oct. 31, 2022 – In a recent survey conducted by Magnifi, 58 percent of Americans are either not on track or don’t know if they are on track to achieve their financial goals in 2022. To help people get closer to reaching their goals, Magnifi, the investing marketplace from TIFIN, is offering year-end investing tips.
The experts at Magnifi suggest investors consider the following before the end of the year:
- Don’t be afraid to get started. “With Magnifi, you can pick a few, broad-based, low-fee exchange-traded funds (ETFs)1 to start your portfolio and then continue adding to it before the end of the year and learn from it. Plus, we have self-guided AI tools to help investors at every level get smarter and more confident with their investment decisions,” said Jon Klaff, General Manager at Magnifi. According to the recent Magnifi survey, the main reasons people don’t invest are lack of knowledge/confidence (47 percent) or they don’t know where to begin (27 percent). The important thing is to start as soon as possible.
- Stay diversified.2 2022 was a volatile year in the markets, and portfolios might not be as diversified across asset classes as otherwise thought. For example, one in 10 people surveyed believe that investors cannot buy bonds online. With the power of ETFs and mutual funds, investors today can invest not only in bonds, both domestic and foreign, but also everything from gold to chocolate. Now is a very powerful time to be an independent investor, but investors don’t need to get fancy to be financially responsible — a few diversified investments is all it takes.
- Consider tax-loss harvesting.3 Two in five survey respondents cited fear of losing money as the main reason they do not invest in the market. With the S&P 5004 down over 20 percent in 2022, it is likely that many investors lost some ground this year. Those who are considering tax loss harvesting for their 2022 tax return need to ensure they do it by the end of the year, or risk missing out on offsetting taxable income by up to $3,000.
- Develop a personalized investing plan. Staying objective about investments can be difficult, especially when there are viral social media recommendations and posts boasting portfolio failures. Emotions can tempt investors to make rash decisions. By developing a strategic, long-term investing plan, investors are more likely to stay in the market and be successful. “The key is to stay committed and not panic during moments of volatility. No matter how much money you have, be in the market in a responsible way — this isn’t the place to try to ‘get rich quick’,” said Klaff. “Our survey showed that half of Americans think you need more than $500 to start investing, but that’s just not true. There are good, personalized strategies investors can follow with any dollar amounts you feel confident with.”
- Revisit retirement plans. The Magnifi survey found that 54 percent of respondents are nervous that their current financial situation will not allow them to retire by the age of 65. To combat that fear, consider contributing the maximum amount to reach the taxable limit for contributions to 401(k)s or Roth, SEP, and traditional IRAs. Additionally, people might want more investments to lean on than just tax-deferred accounts when they retire — having a diverse mix of investments including stocks and bonds will give people more flexibility when they’re ready to retire.
“Knowing that more than half of Americans don’t feel confident in their long-term financial outlook, now is the time more than ever to start thinking about your roadmap to investing,” said Klaff. “Our survey found that 72 percent of respondents are planning to invest next year, which is encouraging news. And of those respondents, half plan to invest independently. Magnifi doesn’t just give people access to independently invest, it gives them the knowledge to make informed, confident decisions that will enable them to become a more empowered investor.”
To see more findings from the Magnifi year-end survey, visit invest.magnifi.com/investing2022. For more information about Magnifi and the company’s new premium subscription Magnifi Personal, visit magnifi.com/personal.
About TIFIN
TIFIN is an AI-powered fintech that leverages data science, investment intelligence, and technology to deliver engaging and personalized investor experiences. By connecting individuals to advice and investments, TIFIN bridges the gap between investors, their trusted intermediaries, and asset managers.
Founded in 2018 by Dr. Vinay Nair, a former Wharton Professor and successful entrepreneur, TIFIN was created to help make investing a powerful driver of financial well-being by eliminating frictions investors face.
TIFIN manages Magnifi, an intelligent search-powered marketplace for investments; TIFIN Wealth, a platform for advisors, wealth managers, and other intermediaries to deliver better individual outcomes; Magnifi Communities, a digital platform of specialized investors; all powered through Distill, a central digital distribution and insights engine using TIFIN’s data platform.
Methodology
This opt-in survey was commissioned by Magnifi the week of October 17, 2022, among 1,000 American adults aged 18 and older, and conducted online by Dynata. Respondents of the survey were selected from those who volunteered to participate in online surveys. One thousand complete surveys were collected using the sample framework based on U.S. Census data for age, ethnicity, gender, region, and income.
Media Contact
Samantha Bartlett
330-635-9701
Disclosures:
- Mutual Funds and Exchange Traded Funds (ETF’s) are sold by prospectus. Please consider the investment objectives, risks, charges, and expenses carefully before investing. The prospectus, which contains this and other information about the investment company, can be obtained from the Fund Company or your financial professional. Be sure to read the prospectus carefully before deciding whether to invest.
- Diversification does not guarantee a profit or protect against a loss in a declining market. It is a method used to help manage investment risk.
- Magnifi does not offer legal or tax advice. Please consult the appropriate professional regarding your individual circumstance.
- Indices are unmanaged and investors cannot invest directly in an index. Unless otherwise noted, performance of indices does not account for any fees, commissions or other expenses that would be incurred. Returns do not include reinvested dividends.
The Standard & Poor’s 500 (S&P 500) is an unmanaged group of securities considered to be representative of the stock market in general. It is a market value-weighted index with each stock’s weight in the index proportionate to its market value.
Looking to work with the TIFIN team? Reach out to us at [email protected]
TIFIN announces premium Magnifi “Personal” subscription plan to empower more intelligent DIY investing
Magnifi’s 175,000+ customers now have the option to upgrade their subscriptions to a $14/month premium plan that includes an always-on AI-powered investing assistant, guided portfolio building, personalized market news, and on-demand analytics.
BOULDER & NEW YORK, October 13th, 2022 — TIFIN, the fintech platform known for Magnifi, it’s award-winning investment marketplace, today announced the launch of their new premium subscription Magnifi Personal, their conversational AI investing assistant available to investors as a subscription service.
The new offering is aimed at helping investors build, monitor, and grow portfolios tailored to their personal interests and investment goals. With Magnifi Personal, investors can immediately have their most pressing investment questions answered, receive real-time market analysis and get help creating a balanced portfolio. Magnifi’s commission-free brokerage services are seamlessly integrated in Magnifi Personal making it easy for investors to go from insights to action.
Magnifi investors can upgrade to a Magnifi Personal plan for $14 per month and begin leveraging several new powerful capabilities — capabilities that up to now, have largely been inaccessible to self-directed investors, including the ability to do long-term retirement planning. In addition, Magnifi Personal now has voice recognition where subscribers can communicate with their personal assistant without typing.
Investors can ask their assistant things like, “help me plan my retirement” or “how can I invest in the current market conditions?” Each time an investor logs on to their assistant they are prompted with insights about the market, changes in their account, and areas they can explore to optimize their portfolio.
“After a successful soft launch where approximately 6,000 users began using the assistant, I’m incredibly excited for us to open up Magnifi Personal to a larger audience,” said Jon Klaff, General Manager of Magnifi. “Magnifi Personal is aimed for all types of self-directed investors, from more advanced users seeking validation in their investment strategy to the more novice investors who are fearful they do not have the skills, time, money or understanding of the markets to own their investment outcomes. For the first time in our industry, we’re leveling the playing field and giving everyone an opportunity to maximize returns and mitigate their risks.”
The launch of Magnifi Personal comes just weeks after Magnifi was awarded top honors for “Excellence in Artificial Intelligence” at the 2022 Wealthies Awards1, and launches alongside several other significant advancements at TIFIN to be announced later this year.
“Magnifi Personal is a critical next step for the independent investing community,” said TIFIN Co-founder and CEO, Vinay Nair, “and a major unlock for advancing our mission of simplifying investing so that it can be a more significant driver of financial freedom for all.”
About TIFIN
TIFIN is an AI-powered fintech that leverages data science, investment intelligence, and technology to deliver engaging and personalized investor experiences. By connecting individuals to advice and investments, TIFIN bridges the gap between investors, their trusted intermediaries, and asset managers.
Founded in 2018 by Dr. Vinay Nair, a former Wharton Professor and successful entrepreneur, TIFIN was created to help make investing a powerful driver of financial well-being by eliminating frictions investors face.
TIFIN manages Magnifi, an intelligent search-powered marketplace for investments; TIFIN Wealth, a platform for advisors, wealth managers, and other intermediaries to deliver better individual outcomes; Magnifi Communities, a digital platform of specialized investors; all powered through Distill, a central digital distribution and insights engine using TIFIN’s data platform.
For Media inquiries, please contact:
Zito Partners
Deborah Kostroun
201-403-8185
1The Wealthies AI Award is for a new initiative, product, program, platform or enhancement to an existing platform/product designed to integrate aspects of Artificial Intelligence into an advisor’s operations, investment process, financial planning services, as well as other aspects of a financial advisory business. Initiatives can include areas such as machine learning, Robotic Process Automation (RPA), natural language processing, neural networks, etc.Criteria include both quantitative measures — such as specific feature set, usage, adoption, scope, scale, advisor survey scores, etc. — along with qualitative measures such as innovation, creativity, new methods of deployment, etc.
Advisory services are offered through Magnifi LLC, an SEC Registered Investment Advisor. Being registered as an investment adviser does not imply a certain level of skill or training.
The information contained herein should in no way be construed or interpreted as a solicitation to sell or offer to sell advisory services. All content is for informational purposes only.
Looking to work with the TIFIN team? Reach out to us at [email protected]
Magnifi by TIFIN has won the 2022 WealthManagement.com 2022 Industry award for “Excellence in Artificial Intelligence" among Technology Providers
TIFIN is proud to announce Magnifi by TIFIN has won the 2022 WealthManagement.com 2022 Industry award for “Excellence in Artificial Intelligence” among Technology Providers (Source)
Previously, TIFIN was named a finalist 7 times from nearly 1,000 submissions. Only 225 companies were selected as finalists, and TIFIN was the 2nd most awarded company in the industry (Source)
TIFIN’s 2022 nominations:
- Technology Providers CEO of the Year, Dr. Vinay Nair
- Technology Providers Artificial Intelligence, Magnifi by TIFIN (Winner!)
- Technology Providers Financial Planning, TIFIN Plan
- Technology Providers Innovative Platform, TIFIN Grow
- Technology Providers Marketing Automation, Clout by TIFIN
- Technology Providers Portfolio Data Screening, Magnifi by TIFIN
- Technology Providers Risk Tolerance/Client Profiling, TIFIN Risk
The full list of technology providers nominees and winners can be found here.
Criteria and background information:
WealthManagement.com, Wealthies Awards, 2022. Finalists are chosen based on nominations from industry peers. To learn about the award nomination and selection process, visit https://www.wealthmanagement.com/wealthies-circle/
Category selection criteria: https://www.wealthmanagement.com/wealthies-circle/2022-award-categories/
Judges: https://www.wealthmanagement.com/wealthies-circle/wc21-meet-the-judges/