Magnifi Media’s Inaugural Programming Features Interviews with Anthony Scaramucci and Kyle Bass

Magnifi’s Digital Platform That Searches and Trades ETFs, Mutual Funds and Other Investments Will Feature Programming with Wall Street Titans

March 3, 2022—Magnifi Media by TIFIN will launch a slate of shows featuring one-on-one interviews with leading Wall Street luminaries starting Friday, March 4, with the inaugural episodes featuring SkyBridge Capital founder Anthony Scaramucci with a follow-on interview next week with Kyle Bass, Founder and CIO of Hayman Capital Management.   Former CNBC and FOX News anchor Melissa Francis will serve as the host of the new program which can be found on the Magnifi website.

Referred to as the “Google of Investing,” Magnifi harnesses real-time, proprietary data and artificial intelligence to help individual investors and financial advisors identify the best long-term performing, cost-effective stocks, ETFs, mutual funds and model portfolios to grow and preserve wealth. With Magnifi users can discover new investments simply by searching for terms like “tech funds with no FAANG stocks” or “global ETFs with low Fi360 scores”—all for free. 

“With the recent volatile markets investors are looking for actionable advice as they navigate equities, fixed income, commodities, private equity, macro, and crypto investing,” said Dr. Vinay Nair, co-founder and CEO of Magnifi by TIFIN. “Magnifi has already reached 50 million searches to date and these additional insights from some of the most well-known names on Wall Street will help investors decipher the best investments for their portfolio.”

Magnifi’s programming will be spearheaded by Susan Krakower, former head of programming at CNBC and creator of “Mad Money,” “Fast Money,” and “Halftime Report.” Gary Kaminsky, former vice chairman at Morgan Stanley and board member and investor at TIFIN, is advising on the series. 

Magnifi Media’s half-hour thematic shows will include one-on-one interviews with other notable names in the near future, including:

  •       Cathie Wood, CEO of Ark Invest
  •       Mark B. Fisher, CEO of MBF Clearing
  •       Jeffrey Gundlach, CEO of DoubleLine

 

About TIFIN 

TIFIN an AI-powered fintech, leverages data science, investment intelligence, and technology to help deliver engaging and personalized investor experiences. By connecting individuals to advice and investments, TIFIN bridges the gap among retail investors, their trusted intermediaries, and asset managers.

Founded in late 2018 by Vinay Nair, a former Wharton Professor and successful entrepreneur, TIFIN was created to help make investing a powerful driver of financial well-being by eliminating frictions investors face. The firm’s executive committee consists of Jack Swift, Anil Arora, and Sharon French in addition to Dr. Nair. Each member brings a diverse set of perspectives and proven experience across finance and technology.

TIFIN manages Magnifi, a search-powered marketplace for investments; TIFIN Wealth, a platform for advisors, wealth managers, and other intermediaries to deliver better individual outcomes; Financial Answers, a digital platform of investor communities; all powered through Distill, a central digital distribution and insights engine using TIFIN’s data platform.


GM, Clout

TIFIN Wealth Partners with Leading Wealth Enterprises, such as Commonwealth and Sanctuary Wealth Through its AI-powered Platform for Personalized Engagement

Commonwealth and Sanctuary Wealth are among firms that have signed on to use Clout by TIFIN to help drive growth for their advisors

Announcement follows recent launch of TIFIN Grow to help advisors know and convert their prospects, Louise by TIFIN to help advisors introduce charitable giving into their practice and agreement to acquire Qualis Capital to help advisors adopt alternative investments

BOULDER, CO and NEW YORK, NY / ACCESSWIRE / February 16, 2022 / TIFIN, a fintech platform using AI and investment-driven personalization to shape the future of investor experiences, announced that Clout by TIFIN is partnering with Commonwealth Financial Network® and Sanctuary Wealth to provide personalized marketing to attract and engage the next generation of advisors and clients.

Beyond marketing automation, Clout by TIFIN uses AI and human understanding to power personalized client and prospect engagement to deliver meaningful growth outcomes. This results in more leads, faster conversions, and referrals for financial professionals from engaged clients.

Given the expanding M&A trend within RIA firms and the need to demonstrate organic growth, these forward leaning advisor firms are early adopters of technology platforms such as Clout by TIFIN. They recognize the critical role of technology as a driver of expansion and enterprise value in building trusted relationships.

 

Niharika Shah, GM at Clout by TIFIN

“Understanding that personalization at scale is a critical component of marketing today, Clout by TIFIN can enable better outcomes for both advisors and investors.” said Niharika Shah, GM at Clout by TIFIN. “We’re excited to welcome Commonwealth and Sanctuary as we are working together to provide modern solutions to advisors and investors seeking a new way to work and invest. Clout’s human and AI marketing can help turn digital outreach into a growth engine while reaching individuals in ways they prefer.”

 

Sarah Howes, Vice President of Advisor Marketing at Commonwealth Financial Network

Sarah Howes, Vice President of Advisor Marketing at Commonwealth Financial Network, commented, “As a premier growth and success partner for independent advisors, Commonwealth provides a powerful suite of resources that leverages cutting-edge technology. Our partnership with Clout complements our new Brand Studio offering, a critical element to an advisor’s toolkit, effectively bringing together content, data, and insights to help Commonwealth-affiliated advisors shorten their prospect-to-client timelines with measurable results.”

 

Vince Fertitta, President, Wealth Management at Sanctuary Wealth

“We launched Sanctuary Wealth with a commitment to providing our advisor partners with a technology stack comprised of the best and latest offerings available,” said Vince Fertitta, President, Wealth Management, Sanctuary Wealth. “Our long-term growth is dependent on providing engaging next gen technology like Clout by TIFIN that allows them to more efficiently deliver a better client experience.”

 

About TIFIN

TIFIN an AI-powered fintech, leverages data science, investment intelligence, and technology to help deliver engaging and personalized investor experiences. By connecting individuals to advice and investments, TIFIN bridges the gap among retail investors, their trusted intermediaries, and asset managers.

Founded in late 2018 by Vinay Nair, a former Wharton Professor and successful entrepreneur, TIFIN was created to help make investing a powerful driver of financial well-being by eliminating frictions investors face. The firm’s executive committee consists of Jack Swift, Anil Arora, and Sharon French in addition to Dr. Nair. Each member brings a diverse set of perspectives and proven experience across finance and technology.

TIFIN manages Magnifi, a search powered marketplace for investments; TIFIN Wealth, a platform for advisors to use fintech for growth; Financial Answers, a platform of financial media assets.

About Commonwealth Financial Network®

Commonwealth Financial Network, Member FINRA/SIPC, a Registered Investment Adviser, provides a suite of business solutions that empowers more than 2,000 independent financial advisors nationwide. J.D. Power ranks Commonwealth “#1 in Independent Advisor Satisfaction Among Financial Investment Firms, Eight Times in a Row.” Privately held since 1979, the firm has headquarters in Waltham, Massachusetts, and San Diego, California. Learn more about Commonwealth by visiting www.commonwealth.com.

Commonwealth received the highest score in the independent advisor segment of the J.D. Power 2010, 2012, 2013, 2014, 2018, 2019, 2020, and 2021 Financial Advisor Satisfaction Studies of customers’ satisfaction among financial advisors. Visit jdpower.com/awards.

About Sanctuary Wealth

Sanctuary Wealth (sanctuarywealth.com/) is the advanced platform for the next generation of elite advisors, who have the entrepreneurial spirit to build and own their own practices and desire the freedom to deliver the tailored service their clients deserve. Sanctuary’s ecosystem of partnered independence provides a complete technology and operations platform, as well as support from a community of like-minded advisors and the resources of invaluable affiliated businesses. Currently, the Sanctuary Wealth network includes partner firms across 22 states with over $19.0 billion in assets under advisement. The Sanctuary Wealth Group includes the fully owned subsidiaries Sanctuary Advisors, a registered investment adviser, and the broker-dealer Sanctuary Securities, as well as Sanctuary Asset Management, Sanctuary Insurance Solutions, Sanctuary Global, and Sanctuary Global Tax and Family Office.

CONTACT:

Kimberly Weinrick, TIFIN
[email protected]
917-224-5335

Ryan Hall
Caliber Corporate Advisers
[email protected]
949-280-4704


TIFIN Wealth Launches TIFIN Grow with Over 500 Financial Advisors Using AI and Investment Intelligence Driven Personalization

TIFIN Grow combines TIFIN’s Risk, Planning, Financial Personality and other related capabilities to drive personalization at scale. Adds to TIFIN Wealth’s capabilities of personalized communications and marketing, allocation to alternatives, and personalized giving through Donor Advised Funds (DAFs)

February 8th, 2022

TIFIN, a fintech platform using AI and investment-driven personalization to shape the future of investor experiences, announced its WealthTech division, TIFIN Wealth, is combining several of its current capabilities to launch a new platform TIFIN GrowHelping wealth managers grow their businesses through personalization at scale, TIFIN Grow brings together Risk Profiling, Micro-Planning, Financial Personality, Next Best Action, and Trading Automation. Together these enable financial advisors to better know and convert their prospects. TIFIN Grow will also offer advisors the ability to prioritize prospects based on TIFIN’s centralized data intelligence with look-alike analysis used in sports and consumer marketing.  

“TIFIN Grow helps an advisor understand a prospect’s unique concerns, circumstances, needs, and wants, allowing them to deliver a bespoke investment proposal,” said TIFIN Founder & CEO Vinay Nair, PhD. “This transforms the historical compliance driven KYC process into a modern client driven process that will propel growth for forward-looking advisory firms and financial well-being for their investors.”

TIFIN Grow combines TIFIN’s existing brands with additional capabilities all of which can be used in a modular fashion or in combination by advisors. Some of the modules are:  

  • TIFIN Risk, investment personalization through risk (f.k.a Totum by TIFIN) 
  • TIFIN Plan, investment personalization through plans  (f.k.a PlanIQ by TIFIN) 
  • TIFIN Personality, investment personalization through financial personality (f.k.a Positivly by TIFIN)  
  • TIFIN Prioritize, insights engine to prioritize prospects

Anil Arora, TIFIN President, Wealth and Executive Committee Member added, “We believe that many advisors like to start their journey into automated personalization with individual modules, while others find the full offering most helpful with a united and integrated experience from front to back. This is an important time in the marketplace, as investors are embracing personalization, and TIFIN Wealth is bringing AI, investment expertise and modern technology to advisors to engage clients.” 

 

About TIFIN 

TIFIN an AI-powered fintech, leverages data science, investment intelligence, and technology to help deliver engaging and personalized investor experiences. By connecting individuals to advice and investments, TIFIN bridges the gap among retail investors, their trusted intermediaries, and asset managers.

Founded in late 2018 by Vinay Nair, a former Wharton Professor and successful entrepreneur, TIFIN was created to help make investing a powerful driver of financial well-being by eliminating frictions investors face. The firm’s executive committee consists of Jack Swift, Anil Arora, and Sharon French in addition to Dr. Nair. Each member brings a diverse set of perspectives and proven experience across finance and technology.

TIFIN manages Magnifi, a search-powered marketplace for investments; TIFIN Wealth, a platform for advisors to use fintech for growth; Financial Answers, a platform of financial media assets; all powered through Distill, a central insights engine using TIFIN’s data platform.

 

CONTACT:

Kimberly Weinrick, TIFIN

[email protected] 

917-224-5335

 

Ryan Hall

Caliber Corporate Advisers 

[email protected] 

949-280-4704


Letter to Investors from TIFIN Founder & CEO Vinay Nair

In addition to quarterly updates, this letter highlights the firm’s growth in 2021 and some plans for 2022. Thank you for your interest in TIFIN, as we strive to change the future of finance for investors and advisors. 

January 3, 2022

We’re delighted to share that 2021 has been another remarkable year for us at TIFIN. Our team has grown almost 4x, our revenues by over 20x, and the individuals we reach by over 40x. This past year, we have raised ~100mm across series A, series B, and series C rounds with investors that include JP Morgan, Morningstar, Broadridge, and Hamilton Lane among others.

And yet, we are only getting started. Several products at TIFIN are either still being built or were launched in the last four months of the year. We are excited about TIFIN’s future and grateful for your support, referrals, and advice as we build an industry-shaping platform. A detailed update follows a short reminder of our mission.

Our Mission and Approach

TIFIN is a fintech platform creating engaging wealth experiences to better financial lives. We do this through AI and investment intelligence-powered personalization. We hope to change the world of wealth in ways that personalization has changed the world of movies, music, and more but with the added responsibility of delivering better wealth outcomes.

We use design and behavioral thinking to enable engaging experiences through software and application programming interfaces (APIs). We use investment science and intelligence to build algorithmic engines inside the software and APIs to enable better investor outcomes.

In a world where every individual is unique, we match them to financial advice and investments with a recognition of their distinct needs and goals across our investment marketplace (Magnifi) and our advice and planning (TIFIN WealthTech) divisions.

Accelerating Digital Distribution for Investment Managers

The flip side of helping the wealth industry move towards engaging personalization is that we also drive flows and growth for investment managers. This is done through an approach we call “embedded investments” – where investment management products are hosted within the software and APIs used by financial advisors and other trusted intermediaries. This allows TIFIN to play an integral role in helping the investment management industry shift towards digital distribution of their investment products and solutions.

Today, we work with approximately 30 investment managers and help them distribute over 60 investment funds across our platform.

Our Structure

TIFIN is organized as one platform with three divisions serving advised and self-directed investors.

Today, we deliver the personalization capabilities through an investment marketplace (Magnifi) and a collection of advice and planning products (TIFIN WealthTech). Magnifi assists both financial advisors and self-directed investors with a Google-like search and discovery portal that answers investment questions and allows for investment discovery, trading, and portfolio enhancement. TIFIN WealthTech combines several advice, planning, and investment capabilities for advisors that include risk, planning, profiling, investments, insights, charitable giving, and alternative investments (i.e., private equity and hedge funds).

In addition, our financial media-focused division (Financial Answers) is acquiring individual investor-focused media sites to create a first-party data platform. In the future, this will also allow us to take TIFIN’s personalization capabilities to a new channel. The other synergies that are already getting activated include client acquisition for other TIFIN divisions.

Finally, we centralize the data received across all three of TIFIN’s divisions (Magnifi, WealthTech and Financial Answers) through TIFIN’s AI engine for data insights (Distill). Milestones and Progress

I. Investment Marketplace (Magnifi)

Magnifi is a natural language and investment intelligence-powered marketplace for investment products. Magnifi aims to change how users (professional and individual investors) find, compare, and act on investments. Magnifi provides an intuitive user interface and search experience like most e-commerce and consumer search platforms. Magnifi’s growth remains impressive – it went from ~1mm displayed search results at the beginning of the year to ~50mm displayed search results by year-end across magnifi.com and hundreds of media sites where the Magnifi discovery widgets are hosted.

Across magnifi.com and advisor.magnifi.com, we have ~15K registered users and ~950 registered advisors. Approximately 90% of Magnifi’s revenue is linked to asset managers sponsoring their funds on the Magnifi marketplace. The remaining 10% of revenues are from paid subscriptions from approximately 80 advisors (5-10% of our registered advisors pay for premium features).

On advisor.magnifi.com, we just released a new premium module that allows an advisor to easily search across their client accounts with queries such as “accounts with low income and high fees”, “clients that hold tesla and apple”, “accounts with high fiduciary risk”, and more. Features such as this should help us accelerate advisor acquisition. On magnifi.com, in late Q3, we launched the ability for users to set up a Magnifi account and execute trades directly. While early, we just crossed 1000 Magnifi accounts at a marginal cost per approved account of ~$300. While continuing to grow this number, we will focus on funding and investing this coming quarter. We expect to introduce several features for Magnifi account holders in the coming months including our recently launched semantic search capabilities for single stocks. For example, try searching for “cheap growth stocks”, “high profitability stocks”, “vaccine companies”, ”work from home stocks”, “undervalued stocks trading at a 52 week low”, “stocks with high employment growth” or something else!

We believe there is an opportunity to provide a tailored and responsible brokerage offering that helps democratize intelligence and helps users build an informed investor mindset rather than a trading mindset. This is the central thesis of the Magnifi self-directed offerings. We believe magnifi.com can be the future of the brokerage model.

II. Advice and Planning (TIFIN WEALTHTECH)

TIFIN WealthTech has a collection of personalization capabilities for advisors and wealth managers organized as distinct business units each focused on improving and distributing their point solution.

  • Communications (Clout): Clout is a growth marketing solution for asset and wealth managers that helps them personalize content for client communication, distribute these on digital platforms in a compliant manner and measure its impact, all in seconds. Clout has ~175 paying financial advisors up from the ~20 paying advisors it had at the beginning of the year. In addition, the firm now has 4 enterprise deals with material expansion opportunities. There have been over 600,000 social media posts or emails sent using the Clout solution this year. Digital communication and marketing remain a top priority for many firms in the post-Covid world and with the pending announcement of some beachhead enterprise deals, Clout enters 2022 with strong momentum.
  • Know and Convert Your Prospect (Totum+PlanIQ+Positivly): Based on market feedback, and client demand, we are consolidating three business units focused on personalization through risk profiling, planning, and financial personality under common management. Together, they constitute our “Know and Convert Your Prospect” package for advisors. Totum, PlanIQ and Positivly assessments help advisors understand their prospects’ fears, needs, and wants respectively, thereby allowing customized investment proposals that provide protection, meet planning goals, and create interest-based engagement. Over 40,000 individuals have completed these assessments this year. The number of subscribed and paying advisors across these solutions has crossed 400. A majority of the revenues are coming from asset managers that are sponsoring funds on the software that allows them to drive awareness and attention for their products. The focus is now on expanding from just fund sponsorships to model portfolio sponsorships and the ability to execute the trading of investment proposals generated directly through TIFIN. We plan to have this ready in Q1.
  • Charitable Giving (Louise): Louise brings family members closer through the act of charitable giving and helps align a family’s investing with the causes they support. Advisors using Louise can automatically create, fund and grant from personalized Donor Advised Funds (DAFs) on behalf of their high net-worth clients. This also allows advisors to connect with their clients’ heirs. We launched the product in Q4 and have our first five advisors. Though we only distribute through advisors, if you would like your family to give using Louise, please let us know and we will be happy to set up an account for you directly. We have recently done that for two of our advisory board members.
  • Alternative Investments (Qualis): We announced an investment and an agreement to acquire Qualis Capital, a platform for advisors to subscribe to alternative investments such as private equity and hedge funds. The firm is at an early stage with 60mm in assets matched. We will use the platform to accelerate projects we are working on to take alternatives to retail investors while supporting Qualis’ growth. Our partnership with Hamilton Lane (see an update on series C in the section on Capital below) places us in a strong position to create impact in this important area.

III. FINANCIAL ANSWERS

FinancialAnswers is creating a data platform for individual investor interests and behavior. We do this by first acquiring financial media assets such as newsletters and financial websites and then centralizing data across the media assets we buy while continuing to grow them.

We are delighted to announce that FinancialAnswers has completed two more acquisitions, the last quarter of 2020. Across the four acquisitions since its inception in Q2, Financial Answers now touches ~2.4mm users, has ~1.7mm subscribers (emails) of which ~60,000 are paying members. The focus will now shift to central efficiencies and implementing synergies with other TIFIN divisions. One such synergy that is a focus area in Q1 2022 is account acquisition for Magnifi.

IV. DISTILL

DISTILL is a project we started work on in Q3 and is now the centralized client data platform (CDP) for TIFIN. We extract data insights from our CDP that is fed by all our divisions and enriched by third-party datasets. This aggregated data is then being used to identify answers (signals) to growth-related questions for TIFIN. We will introduce components from DISTILL to add value to our divisions as well as to our asset manager and advisor clients.

TIFIN Revenues: TIFIN collectively had a combined ARR of ~$1mm in ARR at the beginning of the year and is finishing the year with ~23mm in ARR through a combination of organic growth and acquisitions in our FinancialAnswers division. As mentioned in our last update, the goal was to cross ~22.5mm by the year-end and we are delighted to have achieved this.

Talent: Overall, the traction with onboarding talent and users across TIFIN’s companies remains strong. Acceptance rates to offers made in Q4 were above 80%. Retention rates, conditional on being at TIFIN for at least 90 days, are higher than 95%. TIFIN now employs over 190 full-time employees across its business unit, up from ~50 members we had at the beginning of the year.

Capital: We successfully completed our series C. As mentioned in our last update, the goal was to raise $40mm. We closed the round with ~47mm at a valuation of $447mm. The lead investor in this round was Hamilton Lane (HLNE), a leader in private market investing. We expect our partnership with Hamilton Lane to accelerate our initiatives in providing access to alternatives. JP Morgan, Morningstar and Broadridge added to their investments from series B as well.

Minority Investments: This past year, as we consolidated various initiatives under TIFIN into one platform, we also segregated our legacy investments. Paralel, a modern fund administrator we helped co-found with Jeremy May, the former president at ALPS now has its first client. The Fund also holds small allocations to Arbor (a financial wellness focused consumer platform in Spain) and Farther Finance (a digital private bank). As, and if, these investments become more material, we will provide more detailed updates.

We are very excited at the progress across multiple dimensions and grateful for your support on this journey. We hope you are doing well and, as always, please do not hesitate to reach out with suggestions, comments, or questions.

Regards,
Vinay and The Team at TIFIN


TIFIN expands its data and investor reach with acquisition of Investors Alley through its Financial Answers division

Addition of Investors Alley builds on momentum of recent acquisitions by Financial Answers of Stock News Network and Wealthpop; follows recently announced Series C with strategic investors that include Hamilton Lane, JP Morgan, Morningstar and Broadridge.

BOULDER & NEW YORK, December 14, 2021 – TIFIN, a fintech platform using AI and investment-driven personalization to shape the future of investor experiences, announced its division Financial Answers has completed the acquisition of Investors Alley, Inc. A financial education platform which helps people understand investing, Investors Alley reaches more than 700,000 individual investors monthly.

TIFIN uses machine learning and investment-driven personalization to shape the future of investor experience with a platform of intelligent products that recognize the uniqueness of each investor. Powered by an ecosystem of leaders in finance and technology, TIFIN builds next-gen products by combining investment intelligence, data science, and technology to make investing a more powerful driver of financial well-being.

TIFIN’s FinancialAnswers.io launched in Q2 2021 with the mission of building a data platform for understanding the needs of individual investors. By using data on investor behavior from the companies it acquires, Financial Answers helps match individuals to investment managers and advisors that TIFIN works with. 

 “FinancialAnswers was set up to aggregate individual investors across financial media platforms in order to better connect them to advice and investments using our data and AI platform,” explained TIFIN Founder & CEO Vinay Nair, PhD. “We are delighted to welcome the Investors Alley team to the TIFIN and Financial Answers family.”

Financial Answers GM Ian Rosen, formerly CEO of Stocktwits and co-founder & CEO of Even Financial, added, “Investors Alley will complement our strategy of creating better experiences and outcomes for investors through data analysis and integration. With the capabilities across TIFIN, we can help match audiences  of investors to the right investment products and advice.”

About TIFIN 

TIFIN an AI-powered fintech, leverages data science, investment intelligence, and technology to help deliver engaging and personalized investor experiences. By connecting individuals to advice and investments, TIFIN bridges the gap among retail investors, their trusted intermediaries, and asset managers.

Founded in late 2018 by Vinay Nair, a former Wharton Professor and successful entrepreneur, TIFIN was created to help make investing a powerful driver of financial well-being by eliminating frictions investors face. The firm’s executive committee consists of Jack Swift, Anil Arora, and Sharon French in addition to Dr. Nair. Each member brings a diverse set of perspectives and proven experience across finance and technology.

TIFIN manages Magnifi, a search powered marketplace for investments; TIFIN WealthTech, a platform for advisors to use fintech for growth; Financial Answers, a platform of financial media assets and Distill, an intelligent Customer Data Platform.


TIFIN Expands its WealthTech Division Capabilities with an Agreement to Acquire Qualis Capital; Announces Launch of Louise and PlanIQ

TIFIN expands its WealthTech division capabilities with an agreement to acquire Qualis Capital for advisors to access private markets; announces the launch of personalized giving for families (Louise) and micro-financial planning through conversational AI (PlanIQ)

Expansion into Private Markets, Philanthropy and Planning follows recent oversubscribed Series C that valued the firm at $448mm and included Hamilton Lane, a leading private markets investment manager alongside additional investments from series B investors, JP Morgan, Morningstar and Broadridge.

BOULDER & NEW YORK, December 1, 2021 — TIFIN, a fintech platform using AI for wealth and asset management, announced the expansion of capabilities within its WealthTech division across private markets, philanthropy and planning. The firm announced an investment in and an agreement to acquire Qualis Capital subject to regulatory approvals. It also announced the launch of Louise to enable personalized giving experiences for families; and PlanIQ to simplify financial planning through conversational AI. Terms of the transaction to acquire Qualis were not disclosed.

“In our WealthTech division, TIFIN has created a collection of personalization capabilities – using AI and investment intelligence – that allow advisors to provide individualized experiences and better outcomes for their prospects and clients. As we do this, we seek to solve today’s problems with tomorrow’s solutions. Louise and PlanIQ bring to the market futuristic ways to address challenges that exist in family giving and financial planning,” explained TIFIN Founder & CEO Vinay Nair, PhD. “Qualis helps us accelerate our projects in the space of alternative investments while continuing the impressive growth they have already achieved.”

Qualis Capital, launched in 2019, has built a fintech platform to provide advisors access to selected private market managers in a direct format, saving their clients additional fees that are often associated with access to such alternative investments.

“The acquisition of Qualis furthers TIFIN’s mission to deliver private investments to the retail world through advisory channels. Hamilton Lane is committed to enabling access to our asset class for a broader group of investors and is excited to be partnered with a leader in technologically-driven wealth management solutions.” stated Erik Hirsch, Vice Chairman and Head of Strategic Initiatives at Hamilton Lane.

“We are excited to be part of TIFIN and look forward to accelerating our mission of providing access to institutional quality private market opportunities at institutional prices,” said Antonio DeRosa, CEO of Qualis Capital.

TIFIN Senior Partner Anil Arora added, “To enhance investors outcomes, every advisor should consider offering alternatives to their clients for diversification. Qualis has a terrific combination of a digital platform and curated quality alternatives at lower costs.”

TIFIN has launched Louise in response to the increasing demand of heads of households and their next generations to be collectively engaged in family giving and to align their investing and giving. Louise by TIFIN seeks to engage the entire family to identify and support causes they care about while managing personalized Donor-Advised-Funds (DAFs) to align a family’s investments with their charitable contributions. TIFIN is proud to launch and offer Louise to advisors who are looking for a personalized giving experience for their families.

TIFIN has also launched PlanIQ in response to the increasing need for intuitive, fast and engaging financial planning. PlanIQ by TIFIN brings conversational AI to focus on questions that are of specific interest and allows advisors to engage customers in clear, collaborative and engaging conversations. It also aligns the investing with the planning needs identified to help create a streamlined link from plans to optimal portfolios.

 

About TIFIN 

TIFIN an AI-powered fintech, leverages data science, investment intelligence, and technology to help deliver engaging and personalized investor experiences. By connecting individuals to advice and investments, TIFIN bridges the gap among retail investors, their trusted intermediaries, and asset managers.

Founded in late 2018 by Vinay Nair, a former Wharton Professor and successful entrepreneur, TIFIN was created to help make investing a powerful driver of financial well-being by eliminating frictions investors face. The firm’s executive committee consists of Jack Swift, Anil Arora, and Sharon French in addition to Dr. Nair. Each member brings a diverse set of perspectives and proven experience across finance and technology.

TIFIN manages Magnifi, a search powered marketplace for investments; TIFIN WealthTech, a platform for advisors to use fintech for growth; Financial Answers, a platform of financial media assets and Distill, an intelligent Customer Data Platform.

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WSJ Pro: Hamilton Lane Backs Fintech Company TIFIN

TIFIN has raised its latest round of funding at a valuation of $447 million, a nearly fivefold valuation jump in less than a year for the financial-technology company….

Click here to read the full article