THE TIFIN GROUP Launches New Fintech Platform to Reshape Financial Media

The TIFIN GROUP, a fintech platform with over ten active operating companies for the asset and wealth management industry, announced the launch of FinancialAnswers.io.

FinancialAnswers.io is a new type of fintech platform that aims to transform financial media through the addition of data science and actionable fintech tools. FinancialAnswers.io is being launched with the acquisition of The Adam Mesh Trading Group. AMTG is a publisher of more than 25 financial education and investing newsletters and courses since 2006, with more than 11,000 paying subscribers and over 1 million registered users. Adam Mesh will continue to lead AMTG while also joining as a partner at financialanswers.io. Terms of the deal were not disclosed.

FinancialAnswers.io is looking at additional acquisitions and aims to deploy $100 million over the next 18 months to acquire financial media firms with high quality, engaged audiences.

FinancialAnswers.io is led by TIFIN Group partner and financial media veteran Ian Rosen, formerly CEO of Stocktwits, Inc., Co-founder/CEO of Even Financial, Inc., and General Manager of MarketWatch, Inc., who will be responsible for identifying, acquiring, and partnering with acquired company management to create new value at scale.

“Through FinancialAnswers.io we aim to take the various capabilities at TIFIN to millions of investors and savers who rely on financial media to find their investments and advisors”, said Dr. Vinay Nair, Founder, Chairman and CEO at TIFIN. “We are delighted to have a strong and experienced team that can bring modern APIs, algorithmic machine learning capabilities and investment management know-how to these media platforms that have historically lacked such capabilities to transform their business and help add value to their users.”, he added.

“We are excited to bring FinancialAnswers.io to market, because financial media platforms have so much untapped opportunity to create unique and actionable intelligence beyond just the content on their surfaces,” said Ian Rosen, TIFIN partner and CEO of FinancialAnswers.io. “Financial media publishers have earned the attention and trust of their readers, but often the value of those readers accrues to other participants in the ecosystem.  FinancialAnswers.io can change this dynamic to the benefit of both publishers and investors.”


Magnifi

Magnifi to Introduce New Technology to Discover Investments in Collaboration with the New York Stock Exchange

Magnifi, a TIFIN GROUP company, and the world’s first natural-language powered investment marketplace announced today the deployment of its interactive search technology in collaboration with the New York Stock Exchange (NYSE), the world’s largest stock exchange. With the Investment Portal, investors can now access Magnifi’s natural language-based search wherever they find content related to investing, using it to discover NYSE-listed ETFs that meet any of their investment needs or preferences in a way not possible before.

Magnifi represents the next generation of digital marketing for ETFs and the NYSE will be able to bring this cutting edge technology to its clients and partners, adding significant value by helping investors find products based around the investment themes and goals that matter to them, and take immediate action.

As the world’s first semantic search engine for finance, Magnifi helps financial advisors, portfolio managers, and everyday investors find, compare, and act on investment options by searching the thousands of ETFs, mutual funds, stocks, and model portfolios by theme using natural language.

For example, investors interested in funds that support Environmental, Social and Governance (ESG) causes, can pull up a list of ESG-focused ETFs listed on the NYSE simply by searching for such products on the Magnifi Investment Portal.

“This collaboration with the NYSE further validates our offering at Magnifi and is another step to change the relationship between investors and investments,” said Dr.Vinay Nair, Founder and Chairman of Magnifi parent organization, THE TIFIN GROUP. “We’re on a mission to redefine investor experience in order to improve outcomes for everyone. We are excited to work together with the NYSE that shares this goal. With this, we look forward to further accelerating our momentum through 2021 and beyond.”

About Magnifi

Magnifi is a financial search platform that is changing the way people shop for investments. The world’s first semantic search engine for finance, the platform helps financial advisors, portfolio managers, and everyday investors find, compare, and act on investment options. In an era with thousands of ETFs, mutual funds, stocks, and model portfolios to choose from, Magnifi demystifies and simplifies investing, providing insights and information that save time and help investors make smarter decisions. Learn more at www.magnifi.com

About THE TIFIN GROUP

THE TIFIN GROUP is shaping the future of investor experience with a platform of intelligent products that recognize the uniqueness of each investor. Powered by an ecosystem of leaders in finance and technology, TIFIN builds next-gen products by combining investment intelligence, data science, and technology to make investing a more powerful driver of financial wellbeing.


THE TIFIN GROUP Closes Series B Round with J.P. Morgan, Morningstar & Broadridge as Strategic Partners

THE TIFIN GROUP Closes Series B Round with J.P. Morgan, Morningstar & Broadridge as Strategic Partners

The TIFIN GROUP, a fintech platform with ten active operating companies for the asset and wealth management industry, today announced the closing of $22.3 million in series B funding and the addition of three strategic investors to its capital partner group. These investors include J.P. Morgan Asset Management, Morningstar, and Broadridge and join an existing ecosystem of prominent individual investors from wealth and asset management.

TIFIN’s fintech products help bridge the gap between retail investors, financial advisors, and asset managers. The four pillars of TIFIN’s innovation capabilities are centered around proven science, investment management, software, and algo technology. This combination of “fin” and “tech” is used to seamlessly allow greater asset flow for asset managers and higher organic growth for financial advisors while delivering better outcomes and experiences for investors.

TIFIN was founded in the third quarter of 2018 as a fintech studio and evolved into an operating business in Q4 2020. This new capital, alongside existing capital from a prior capital raise in Q4 2020, will support TIFIN’s continued rapid growth, additional acquisitions, as well as working with the strategic partners to help accelerate their fintech innovation initiatives.

“TIFIN’s advanced tech and data-driven tools have tremendous potential to shape the future of the asset management and wealth management industries,” said George Gatch, Chief Executive Officer, J.P. Morgan Asset Management. “We’re pleased to invest in the company and look forward to supporting fintech innovation,”  he added.

“TIFIN is building a fintech platform that enables wealth and asset managers to meet the rising demand from investors for truly personalized experiences. Vinay shares Morningstar’s investor-first mindset powered by data and thoughtful design, and his leadership gives us confidence in the growth opportunities ahead,” said Kunal Kapoor, chief executive officer for Morningstar.

“Broadridge’s strategic investment with THE TIFIN GROUP is the latest example of our commitment to enabling financial technology innovation across the wealth and asset management industry, particularly as clients’ look to transform themselves through digitization, data and analytics and the adoption of next-gen technology,” said Chris Perry, President of Broadridge. “As a global fintech leader, we continue to invest in capabilities across the wealth eco-system with a focus on expanding capabilities in the front, middle and back-office to address clients’ growth opportunities and the ever-evolving needs of wealth and asset management firms,” he said.

“We are delighted to welcome J.P. Morgan, Morningstar and Broadridge as investors and partners. We are equally grateful for their belief and support in the future we envision,” said Dr. Vinay Nair, Founder, Chairman and CEO of The TIFIN Group.  “These are world-class firms with a keen understanding of the issues investors face, an appreciation of the potential fintech has to address these issues and a desire to be part of the change. We look forward to working with them to further our core mission at TIFIN and make investing a more meaningful and relevant component of every individual’s financial well-being,” he added.

About THE TIFIN GROUP
THE TIFIN GROUP is shaping the future of investor experience with a platform of intelligent products that recognize the uniqueness of each investor. Powered by an ecosystem of leaders in finance and technology, TIFIN builds next-gen products by combining investment intelligence, data science, and technology to make investing a more powerful driver of financial wellbeing.


THE TIFIN GROUP Invests in Senior Talent as Part of its Strategic Expansion

THE TIFIN GROUP, a holding company with ten active fintech operating companies for the asset and wealth management industry, today announced the addition of three senior leaders from the financial services industry as operating partners.  These hires include:

  • Ian Rosen, formerly General Manager of MarketWatch, co-founder/CEO of Even Financial, and CEO of Stocktwits joins to lead a new TIFIN operating company focused on financial media;
  • Steven Schraibman, General Counsel and Head of Compliance for Vatic Labs, and former Deputy General Counsel for Point72, and former General Counsel for Cubist Systematic Strategies joins as the General Counsel and Chief Compliance Officer at TIFIN; and
  • Erez Yereslove, former CMO of Globality, COO of Marketing and Head of Monetization of eBay, and Head of Marketing at eHarmony joins as the Chief Marketing Officer at TIFIN’s operating company, Magnifi.

“We are delighted to welcome Ian, Steve and Erez to the TIFIN family. They are accomplished senior executives and proven experts in financial media, law and marketing,” said Dr. Vinay Nair, Founder, Chairman and CEO of The TIFIN Group.  “They are also mission-driven individuals who will help retain and re-energize our core mission at TIFIN to make investing a more meaningful and relevant component of every individual’s financial well-being,” he added.

“TIFIN’s vision is well aligned with the needs and opportunities in financial services, and I’m excited to contribute to its success by helping TIFIN reach millions of individual investors. TIFIN’s team of exceptional entrepreneurs and business leaders is fueling its momentum, of which I’m happy to be a part,” said Ian Rosen.

“I am proud to partner with Vinay and the accomplished TIFIN team in the growth and development of impressive products that empower financial advisors and individual investors. I look forward to building upon their successes in a rapidly changing space,” said Steve Schraibman.

“I am thrilled to join the exceptional leadership team of Magnifi at this exciting period,” said Erez Yereslove. “I’ve been tremendously inspired by the visionary approach of Vinay and the team to revolutionize the investment experience for all through innovative solutions, products and platforms, and I look forward to further accelerating the growth and to deliver TIFIN’s mission.”

About THE TIFIN GROUP
THE TIFIN GROUP is shaping the future of investor experience with a platform of intelligent solutions that recognize the uniqueness of each investor. Powered by an ecosystem of leaders in finance and technology, TIFIN builds next-gen products by combining investment intelligence, data science, and technology to make investing a more powerful driver of financial wellbeing.


Totum

THE TIFIN GROUP Announces Acquisitions in Risk Profiling and Financial Planning to Further Expand Their Fintech Platform

BOULDER, Colo.March 24, 2021THE TIFIN GROUP, a holding company with nine fintech companies for the asset and the wealth management industry, today announced the acquisitions of a risk profiling company, Totum Risk and a personal financial planning offering, myFinancialAnswers. TIFIN acquired the assets of both these companies to accelerate the launch of its own risk and financial planning solutions.

The new risk profiling launch will retain the Totum brand but the financial planning offering will use an unannounced and new brand. The CEOs of both these firms, Larry Shumbres and Ben Pitts, will join THE TIFIN GROUP and be an integral part of the new projects. The terms of the deals were not disclosed.

“TIFIN’s operating companies are building innovative fintech products to help align asset managers with wealth managers to deliver better outcomes and experiences for individuals,” said Dr. Vinay Nair, Founder, Chairman & CEO of The TIFIN Group. “Our companies such as MagnifiPositivly and Clout are growing their footprint and based on feedback from our partners, we have decided to add capabilities for further personalization based on an individual’s risk profile and financial situation. The assets from Totum and myFinancialAnswers will accelerate our ability to serve financial advisors and their clients on these dimensions. We are equally delighted to welcome Larry and Ben to the TIFIN family,” Nair added.

“I am excited to join THE TIFIN GROUP and help launch its risk-driven offering,” said Larry Shumbres, CEO of Totum Risk. “Totum has built unique intellectual property in assessing risk capacities for individuals based on life-events and financial conditions in addition to assessing their risk preferences that are more prone to behavioral and other biases. These can now be offered through the various TIFIN companies as well as form the basis of a new standalone offering,” Shumbers said.

“I am delighted to join TIFIN to redefine the personal financial planning experience. TIFIN has a successful track record of leading innovation through its operating companies such as 55ip (now part of J.P. Morgan), PositivlyMagnifi and Clout,” said Ben Pitts, CEO of myFinancialAnswers. “This new project is very exciting and the assets built at myFinancialAnswers will help accelerate its release. I am equally excited at the end-investor focused service mindset at TIFIN, which has been a core aspect of my own entrepreneurial journey,” he added.

About THE TIFIN GROUP
THE TIFIN GROUP is shaping the future of investor experience with a platform of intelligent products that recognize the uniqueness of each investor. Powered by an ecosystem of leaders in finance and technology, TIFIN builds next-gen products by combining investment intelligence, data science, and technology to make investing a more powerful driver of financial wellbeing.