1 - 3 Months

Market Research
Strategic Analysis

Key Questions

Is this a big enough problem?
Can we get to market at low cost?


3 - 12 months

MVP Development
Begin Team Formation

Key Questions

Is now the right time?
Is this business model feasible?

Market Fit

9 - 18 months

Quest for the first customer
Finalize team formation

Key Questions

Does the project have traction?
Is our thesis still strong?


18 months...

Ongoing sales, and development

Key Questions

What are the barriers to scale?
How do we continue to attract customers at low cost?