Ideation
1 - 3 Months
Market Research
Strategic Analysis
Key Questions
Is this a big enough problem?
Can we get to market at low cost?
Development
3 - 12 months
MVP Development
Begin Team Formation
Key Questions
Is now the right time?
Is this business model feasible?
Market Fit
9 - 18 months
Quest for the first customer
Finalize team formation
Key Questions
Does the project have traction?
Is our thesis still strong?
Scale
18 months...
Ongoing business formalization, sales, and development
Key Questions
What are the barriers to scale?
How do we continue to attract customers at low cost?