Ideation

1 - 3 Months

Market Research
Strategic Analysis


Key Questions

Is this a big enough problem?
Can we get to market at low cost?

Development

3 - 12 months

MVP Development
Begin Team Formation


Key Questions

Is now the right time?
Is this business model feasible?

Market Fit

9 - 18 months

Quest for the first customer
Finalize team formation


Key Questions

Does the project have traction?
Is our thesis still strong?

Scale

18 months...

Ongoing business formalization, sales, and development


Key Questions

What are the barriers to scale?
How do we continue to attract customers at low cost?