AJ Boury

Chief Marketing Officer, Totum

An experienced marketer, AJ has spent nearly a decade in financial services marketing. He serves as the Chief Marketing Officer of Totum by TIFIN, a platform searching to leverage investment intelligence and AI to redefine how advisors profile clients’ investment risk. He joined TIFIN in early 2020, and previously served as a fractional VP, Marketing across TIFIN’s portfolio of wealth-focused technologies including Magnifi, Clout, and Positivly as they grew from MVP to product-market fit. 

Before TIFIN, AJ served as Vice President, Segment Marketing at Prudential Financial.  He led a team responsible for the acquisition and retention marketing efforts against key customer segments and led the go-to-market plan for Prudential’s hybrid advisory, insurance, and investment platform to modernize their direct-to-consumer offering. AJ previously held advertising, marketing, and business development roles at Citi, and led multiple accounts at leading integrated marketing agencies in NYC including BBDO and Mcgarrybowen.  AJ brings a long career of brand building, product launches, and digital media expertise to the team.

A New Jersey native, he graduated from the College of New Jersey where he played football.