An experienced marketer and fintech operator. AJ has spent over a decade at leading financial services companies. He serves as Chief Operating Officer at TIFIN Wealth overseeing the go-to-market, client success, and operational activities across the business. Boury previously served as Head of Marketing at TIFIN. He joined TIFIN in early 2020 and previously served as a fractional VP & CMO across TIFIN’s portfolio of early wealth-focused technologies including Magnifi, Clout, Totum, and Positivly as they grew from MVP to product-market fit. 

Before TIFIN, AJ served as Vice President, Segment Marketing at Prudential Financial.  He led a team responsible for acquiring and retaining key customer segments. He led the go-to-market plan for Prudential’s hybrid advisory, insurance, and investment platform to modernize its direct-to-consumer offering. AJ previously held advertising, marketing, and business development roles at Citi, and led multiple accounts at leading integrated marketing agencies in NYC including BBDO and Dentsu Mcgarrybowen.  AJ brings a long career in brand building, product launches, and operational excellence to the TIFIN team.

A New Jersey native, he graduated from the College of New Jersey where he played football. He now resides back in the Garden State with his wife and four children.