The Hidden Obstacles to AI Success in Wealth Management

Rob Pettman shares what wealth management leaders must address in 2026 to turn AI investment into scalable business results.
Rob Pettman, President of TIFIN |
The Hidden Obstacles to AI Success in Wealth Management

AI is now on every wealth management roadmap, but only a few firms will turn it into repeatable, scalable value. In the Wealth Management 2026 Market Outlook, Rob Pettman outlines the challenges that most often slow, or stop, progress: fragmented data, organizational misalignment, cost of ownership, governance demands, and build-versus-buy tradeoffs.

For leaders entering 2026, the message is clear: the next wave of advantage will come from execution, where AI is embedded into real workflows and measured by real impact.

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