Cetera Financial Group (Cetera), the premier financial advisor Wealth Hub, has partnered with TIFIN AG Inc. (TIFIN AG) to provide Cetera advisors and financial institutions access to AI tools that identify new growth opportunities and deliver actionable insights. This collaboration expands Cetera’s share-of-wallet tools, enhancing their ability to support advisors and institutions with personalized, AI-driven insights tailored to their growth goals.
Michael Zuna, Chief Marketing and Communications Officer at Cetera, highlighted the importance of these tools in maximizing complex share-of-wallet strategies, which are crucial as clients increasingly diversify assets across multiple firms. Jeannette Kuda, President and COO at TIFIN AG, emphasized how their AI solutions empower advisors by focusing on the right opportunities at the right time, supporting sustainable growth.
Cetera's expanded resources, along with TIFIN AG’s AI technology, aim to drive organic growth by identifying at-risk clients, improving client conversion, and expanding share-of-wallet strategies for financial professionals.