Giving Tuesday arrives at the perfect moment each year, right as families reflect on gratitude and look for ways to turn that feeling into impact. This year will be no different. People want to give. They want to be generous. And while tax strategy plays a role, it rarely speaks for one’s entire motivation. Taxes may spark the conversation, but generosity sustains it.
At Give, we see this every day. Clients want to be smart about tax, but they still lead with heart. Our role is simple: enable generosity without friction.
Generosity Is Human. Technology Should Amplify It.
Even as donor-advised funds (DAFs) continue to grow, now holding over $250 billion in assets and expected to reach $1 trillion within the next decade, the underlying driver is not financial optimization. It is the desire to support real organizations doing real work.
Yet donors continue to face barriers:
- How do I know which charities are legitimate
- What impact did my gift make
- How do I include my kids or grandkids (or even broader family)
Technology can solve these problems, not by replacing the advisor or the human impulse to give, but by streamlining everything around it.
AI Is Becoming the New “Giving Guide”, But With Guardrails
Earlier this year, Give introduced Louise, an AI agent designed to make generosity easier, not more complicated.
Louise helps donors:
- Discover charities that align with their values, giving history, location, and family priorities
- Act by funding their DAF, requesting grants, and setting up recurring contributions through a simple conversational flow
- Engage family members so giving becomes a shared experience rather than a one-off transaction
Louise connects intelligence with action. It turns moments of intention into structured, trackable generosity.
From Conversation to Real Action
Every year, the holiday season sparks familiar conversations:
- We need to give more this year
- The kids should get involved
- What organizations are actually making a difference
What has been missing is a bridge, a way to turn those spoken intentions into structured, trackable, tax-efficient giving.
With Give, families can:
- Create shared giving goals and family mission statements to define their purpose
- Allocate funds to children or grandchildren (or other family members) so they can grant to causes they choose
- Track the family’s collective impact in real time
- Invite extended relatives, friends and other social networks into campaigns for specific causes
In short, technology captures attention, but generosity drives participation.
Ensuring Nonprofits Receive Support Quickly and Securely
Even after a donor recommends a grant, the final step of delivering funds to the nonprofit can introduce friction. Checks get delayed or lost. Banking details often need to be shared manually. Gift information may arrive separately from the payment. All of this slows down impact.
To remove these barriers, Give is partnering with Chariot, a modern platform designed to streamline DAF disbursements.
Through this partnership, nonprofits receive:
- Faster payments, with grant funds landing instantly in a nonprofit’s Chariot Account once approved
- Greater security, with verified banking connections that reduce the risk of lost checks or fraudulent transfers
- Simpler processing, with funds and gift details arriving together in one place, in formats that are easy to export into CRMs and accounting systems
For donors, this means confidence that their gifts reach the right place quickly. For nonprofits, it means less administrative burden and more time focused on mission.
Smart About Taxes, Authentic About Purpose
This Giving Tuesday comes with heightened tax awareness. The upcoming 2026 deduction changes mean many donors will think about bunching, capital gains offsets, and maximizing deductions this year. DAFs are uniquely positioned to support that planning.
Even so, generosity remains the heartbeat. Give’s role is to help donors pair the two: purpose plus planning.
Because when you give smarter, you can give more.
Key Year-End Tax Dates and Deadlines for Charitable Giving
- December 31 — Final day for 2025 charitable contributions
All contributions to a DAF must be received by this date for 2025 tax deduction eligibility. - December 31 — RMD deadline for clients over age 73
If using Qualified Charitable Distributions, funds must be distributed by year-end. - December 31 — Last day to offset 2025 capital gains with charitable contributions
Ideal for donors with appreciated securities, concentrated positions, or high-income years. - December 31 — Deadline for bunching strategies
Clients planning to bunch contributions for 2025 deductions must complete their giving by year-end. - December 20 to 31 — Peak processing period
Given high volume, donors benefit from initiating large or complex contributions earlier in December.