What Investors Need to Know about ESG

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You’ve heard about ESG, but you’re not sure how to align your beliefs with your investments. Investors with a leaning toward purpose as a motivator aim to find a deeper sense of meaning in where they put their money, and ESG funds may be a great way to express a purpose-based financial personality. In this […]

How A Proper Risk Capacity Score Helps Broker-Dealers Meet Reg BI Requirements

Totum Reg BI

The Regulation Best Interest (Reg BI) rule set out by the SEC on June 30, 2020 means broker-dealers and their associated persons who are natural persons must prove that they’re acting in the best interest of their retail customers. The regulation consists of 4 components, which are: 1-Disclosure: Broker-dealers must disclose, in writing, all material facts […]

What, really, is ethical investing? 

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As an investor, you have the power to ensure that your investments align with your beliefs and principles. Returns, while critical, are often not the only priority many investors have today. Increasingly, people who are purpose and viewpoint-driven are also focused on ethical investing and finding opportunities to do so without having to sacrifice returns. […]

Retirement Income Planning: Develop a Plan in Four Easy Steps

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You may think you’re prepared for retirement by having a retirement savings account, but have you developed a retirement income plan? Here’s what you need to know to ensure a comfortable retirement.  Much has been written about how to save for retirement. It’s harder to find information on what to do when you’re ready to […]

Personalize or Perish: Why Personalization is Key for Financial Advisors

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Personalization is key to compete in a crowded marketplace. While personalization was once a “nice to have,” providing a personalized wealth management has become essential to remaining relevant in a competitive marketplace where clients expect more than ever.  For financial advisors, the stakes are even higher. As investors are increasingly turning to new robo technology […]

8 Tips For Financial Advisors To Level Up Their Social Media

8 tips for financial advisors to level up their social media

It’s no longer news that social media is a vastly powerful force in marketing. More than 73% of marketing professionals said that social media marketing was either “very effective” or “somewhat effective” in a 2019 Buffer study. And social media marketing is an increasingly important part of a strong financial marketing campaign as well, partially […]