Why Today’s Modern Advisor Needs Their Online Risk Tolerance Questionnaire To Be Part of an Integrated Fintech Platform
Gone are the days a risk assessment should be conducted on paper or in a spreadsheet. These processes are cumbersome, slow, and prone to inaccuracies. Recognizing these problems, the founders of TIFIN Risk spent over five years creating a tool that integrates with leading broker-dealers and custodians, as well as complimentary fintech partners. We focused […]
How the Right Risk Profiling Can Help You Close Clients (No, Really!)
As discussed in our article Traditional Risk Tolerance Questionnaires Lead to Inaccurate Risk Appetite, risk tolerance questionnaires help mitigate biases and emotional subjectivity in investing decisions. But risk profiling through TIFIN Wealth’s Risk Alignment tool takes it a step further. Unlike other questionnaires that only provide one aspect of risk at a time, our platform […]
If You’re Only Looking at Traditional Risk Tolerance, You’re Missing More Than Half of the Equation
At TIFIN Wealth Risk Alignment, we’ve introduced a better way to quantify risk. The usual risk tolerance questionnaire for advisor includes questions about how your client feels about money and investing. This score has traditionally been the predominant, if not the sole, factor in creating a portfolio for clients. This risk tolerance methodology was a […]
Why Traditional Risk Tolerance Questionnaires Lead to Inaccurate Risk Appetite
As an advisor, you have probably been relying on financial risk tolerance questionnaires to assess a client’s risk preference. Then, depending on the client’s answers, you gear the portfolio to a more or less aggressive approach. The problem with this method is that the questions weigh heavily on how a client generally feels about investing […]
TIFIN Wealth Risk Alignment is now an approved vendor of Advisor Group
We are excited to partner with Advisor Group as an approved risk profiling vendor to its network of firms including FSC Securities Corporation, Royal Alliance, SagePoint Financial, Securities America, Triad Advisors, and Woodbury Financial. Advisors within Advisor Group can now access our unique, fact-based risk tolerance platform to better understand their clients. Schedule a demo to […]
How Positive Psychology Is Moving From The Fitness Industry To Financial Services
What can the financial services industry learn about loyalty and engagement from the world of fitness? More than you might expect. The fitness industry, specifically brands like Peloton and Noom, have embraced the principles of positive psychology to change the way people approach working out and weight loss. Instead of considering fitness a means to […]
TIFIN Group Buys Totum Risk, Financial Planning Tech To Launch New Platforms
Boulder, Colo.-based The TIFIN GROUP, a fintech holding company, announced today that it has added two new technology providers to its portfolio, including the risk profiling firm Totum Risk. The acquisitions also include a personal financial planning offering, myFinancialAnswers. Additional details of the acquisition were not announced. “TIFIN’s operating companies are building innovative fintech products […]
ESG Investors Are Different. The Industry Needs To Approach Them Differently – by Co-Founder & CEO Dr. Vinay Nair
Personality tests and self-analysis have stood the test of time. From today’s Myers-Briggs indicators all the way back to the early Greeks, who explored approaches to psychometric measurements based on how our bodily fluids, or “humors,” affected personal traits. Personality has long been known as a powerful force in determining our behavior. However, one area […]
Why Every Investor Should Know Their Financial Personality
Individual investing can be an intimidating process, with volumes of contradictory advice competing for your attention. At the same time, there are so many variables for each investor to consider — their time horizon, their long-term goals, their risk tolerance and more. This can create a situation where, paralyzed by data, an investor builds a […]
Using Financial Personality to Guide the Advisor-Client Relationship
All financial advisors are familiar with the phrase: “Know Your Client.” It all boils down to the importance of knowing the priorities of the person you are advising. The guidance you lend to your clients may change what is financially possible for them years down the road — from what house they can afford, to […]